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AFMG Newsletter - Issue 33, June 2016
Dear customers, colleagues, and friends,
Welcome to a new edition of the AFMG Newsletter. These quarterly issues
inform you about software updates, trainings, and interesting downloads
related to our products.
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Come and See the New Features of EASE Focus 3 – Hear about AFMG’s Plans for the Future
AFMG has won the game well before approaching Las Vegas this year! The
new version 3 of our renowned direct sound simulation software EASE
Focus was released in early March 2016. Since then, more than 20 000
users have downloaded the software. This is 10x the rate of downloads
typically measured.
The
new development concept underlying the EASE Focus 3 release has
immediately proven to be a game changer. We have seen almost no
installation issues or bug reports despite the tremendous number of new
installs made in the first two months. This is a very good start taking
into account that a large part of the EASE Focus code base has been
redesigned. The new technology platform and development approach applied
to EASE Focus 3 also provide the basis for the expected new versions of
other AFMG programs such as EASE. These will greatly benefit from the
broad experience gained with the release of EASE Focus 3.
Visit our booth C10916 at InfoComm 2016 to see and hear for yourself!
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AFMG Realigns Marketing & Sales Team
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AFMG announces the following changes to its
marketing and sales team: Thilo Schuetz will leave the company in June,
Pedro Lima and Martina Lange joined the team recently.
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Thilo Schuetz leaving AFMG
For more than five years Thilo Schuetz headed AFMG´s efforts of building
and growing its marketing and sales department. During this period the
AFMG brand was significantly strengthened, new products were introduced
worldwide, and the turnover increased remarkably. Now Thilo is looking
forward to new challenges and projects. He will leave the company as of
June 30th this year. The management at AFMG is thankful for Thilo’s
great work and his many contributions to the company´s success.
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AFMG will continue to expand its staff in
Berlin and abroad and is glad to announce that the team will be
strengthened by two recognized experts in their fields.
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Pedro Lima joining AFMG marketing & sales team
Having worked for several years as a product specialist for AFMG and as a
regional representative in Brazil, Pedro Lima has now joined the
marketing & sales team of AFMG as a sales engineer. Since Pedro also
worked directly with AFMG’s software development team for more than six
years he will assume a number of product management duties, as well.
AFMG is very happy to welcome Pedro in his new position.
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Martina Lange joined AFMG as product development manager
Martina Lange joined AFMG as of March 1st in the position of a manager
for product development and QC. Martina brings more than twenty years of
experience in the fields of project management and IT consulting to
AFMG. In her new role at the company she will be supporting the
marketing and sales team from within the R&D team as well as
managing relationships with development partners of AFMG. Already now,
after only a few months, the positive impact of Martina’s work has
become apparent in AFMG’s daily business.
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These additions reflect AFMG’s continuous
growth process and the accompanying need for close integration of
product development, support, and marketing. A high degree of
communication and interaction among all teams and partners is essential
for the success of AFMG’s sophisticated software solutions and services.
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EASE Focus 3 Loudspeaker Database Growing Fast
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Released on March 10, 2016, EASE Focus 3 has
been breaking its own records in the first few months on the market
already. Although at AFMG we know that there is a large and active user
base, we have been overwhelmed by the community’s enthusiastic reaction
to the new version. EASE Focus 2 typically counted about 1000 downloads
per month.
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Now EASE Focus 3 has been downloaded by more
than 20 000 users within the first two months only!
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Probably the most important reason for EASE
Focus’ unsurpassed success is its universal support by most of the
world’s leading loudspeaker manufacturers. In the past, EASE Focus 2 had
already been adapted by about 60 professional brands as their
simulation and optimization tool of choice. Almost all of these brands
have immediately made the transition to EASE Focus 3. More manufacturers
are working on adding new or updating existing GLL system definitions.
At this point, AFMG is happy to announce the sale of another 120
licenses to 10 loudspeaker companies since the release of EASE Focus 3.
Judging from the very positive feedback that we received from both users
as well as manufacturers, we expect the loudspeaker database to keep
growing strongly over the course of the year.
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New Loudspeaker Data
For the EASE, EASE Evac, EASE Focus, and EASE Address simulation
software packages, the following new data files are now available or
have been updated:
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Announced Seminars
In this section we provide updates on our announced and upcoming
seminars and trainings. Please use the links below to access detailed
information for each class and to reserve your seat.
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AFMG classes are not only educational but
participants also appreciate the new contacts to other professionals in
the field and the broad exchange of knowledge.
Freshman or expert - we would be very happy to see you soon!
Classes are regularly updated in our Events Calendar.
If you subscribed to receive local training announcements you will also
be informed. You can update your subscription preferences if you follow
the link at the end of this newsletter.
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Latest Updates & Current Program Versions
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In this section we provide you with an
up-to-date overview of the current release versions of all AFMG
programs.
We hope this will make it easy for you to check the status of your
programs. Remember, the latest version can always be downloaded from
your account in the Download Portal.
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